U.S. Bank

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Direct Auto Lending Agile Journey Owner

at U.S. Bank

Posted: 11/7/2018
Job Reference #: 180040537
Categories: Other/General
Keywords: online

Job Description

The Direct Auto Lending Agile Journey Owner partners closely with the Experience Owner to develop and drive the journey vision and strategy. The JO defines the roadmap for the journey's target state and leads the agile journey team to achieve this target-state solution. The JO is responsible for defining and prioritizing the journey backlog, to deliver on business vision and priorities. The JO provides constant feedback to the agile teams and helps the teams follow a vision. Responsible for ensuring the Journey team is aligned with project requirements they are accountable for. The JO must have a well-developed understanding of customer needs, aligned with business objectives and build close relationships with key stakeholders to define the business strategy for the journey.

ESSENTIAL FUNCTIONS:

1. Own the end-to-end journey strategy from inception, and determine business value to be created

2. Report directly to Head of OmniChannel Sales Experience Team and day to day with the overall Direct Auto Experience Owner. Owns outcomes of the journey agile team.

3. Define an integration plan across the agile team to ensure seamless, end-to-end experience across the journey supported by utilities

4. Work closely with the IT Architect and developers to see how the journey will integrate with the bank's architecture and be re-usable across future journeys

5. Ensure customer-driven design across user pain points, market needs, and usability test results



Qualifications

Basic Requirements
-Master's Degree or work equivalent
-10 years experience  
 
Preferred Experience
-5 Years Experience as a Product Owner executing results in an Agile methodology
-The leader will have a proven track record of growing large-scale direct-to-consumer Auto Lending    growth in a highly regulated industry with disciplines around demand generation, marketing automation, personalization, operations, direct response and local/ national marketing.
-Sales experience across Direct and Indirect Auto Lending products – understanding full end-to-end customer lifecycle - Considerable experience with customer focused design and development projects
-Customer Journey Analytics - experience with marketing funnels and the tactics/tools available for the navigation from brand exposure to conversion
-Digital Online and Mobile Sales and Marketing Channels - knowledge of the high-level factors that drive the successful utilization of online channels
-Ability to manage multiple high priority projects to successful completion in a timely manner
-Excellent tactical planning and project management skills
-Strong partnership and interpersonal skills to work effectively across teams and influence decision makers
-Tenacious analytical skills, with experience interpreting and summarizing financial and web KPIs
- Demonstrated ability to identify opportunities and build cases for taking action
- Competency with digital marketing strategies (SEM, SEO, display advertising, multivariate testing, propensity driven offers and prequalification)
-Strong understanding of digital Auto sales technology capabilities and complexities
-Strong business acumen and understanding of how key performance indicators drive performance for the sales funnel
- Effective relationship skills and organizational savvy to work effectively across business segments
-Collaborative and a team player
-Experience leading cross-functional teams
- Excellent verbal, written and presentation skills –
Excel and PowerPoint skills required
-Demonstrated ability to identify opportunities and build case for taking action